Privacy Policy
1. Introduction
Welcome to the Privacy Policy for Selle ("we", "our", or "us"). We are committed to protecting your personal data and respecting your privacy. This policy explains how we collect, store, use, and safeguard your information when you visit our website (selle.co.uk) or use our technology recycling services in Liverpool and the surrounding Merseyside region.
2. The Data We Collect About You
In order to provide our tech recycling and collection services, we may collect and process the following personal information:
- Identity Data: Full name, title, and proof of identity (where required for anti-fraud or legal compliance during technology trade-ins).
- Contact Data: Residential address (for courier or face-to-face device collections), email address, and telephone number.
- Financial Data: Bank account details (sort code and account number) required solely to issue your direct device payouts.
- Device Data: IMEI numbers, serial numbers, make, model, and condition of the technology you sell to us.
- Technical Data: IP address, browser type, and diagnostic cookie data collected via Google Analytics and Google Tag Manager.
3. How and Why We Use Your Data
Under the UK GDPR, we must have a lawful basis to process your data. We use your information for the following purposes:
| Purpose / Activity | Type of Data Used | Lawful Basis for Processing |
|---|---|---|
| To process your device trade-in quote and contract | Identity, Contact, Device | Performance of a contract with you |
| To arrange local mobile device collections | Identity, Contact | Performance of a contract with you |
| To issue your financial payout | Identity, Contact, Financial | Performance of a contract with you |
| To optimize our website performance and track Google Ads conversion analytics | Technical, Usage | Your explicit Consent (via our cookie banner) |
4. Data Sharing and Third Parties
We do not sell your personal data to third parties. To run our services, we share information only with trusted UK GDPR-compliant operational providers:
- Banking Services: Our corporate banking partner (Lloyds Bank) to safely clear your fast electronic payouts.
- Analytics & Marketing: Google LLC (Google Tag Manager and Analytics) to monitor traffic and ad attribution parameters.
- Communications: Certified email relay networks to send your automated receipt and collection notifications.
5. Your Legal Rights Under UK Law
Under the UK Data Protection Act 2018, you hold explicit rights regarding your data that you can exercise at any time:
- The Right to Access: You can request a free copy of all personal information we hold about you.
- The Right to Rectification: You can demand that we correct any inaccurate or incomplete records.
- The Right to Erasure ("Right to be Forgotten"): You can request that we delete your data from our systems (provided it does not conflict with active financial auditing or anti-theft record-keeping laws).
- The Right to Withdraw Consent: You can opt out of non-essential marketing cookies instantly.
To exercise any of these statutory rights, please contact our support desk directly at our registered domain.
6. Regulatory Accountability
Selle operates under the strict guidelines of the UK regulatory body. If you are unsatisfied with how we handle your data, you have the right to lodge an official complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).